Haven, Butlin’s and Center Parcs have stated “high demand” has forced Easter holiday prices at their resorts to triple, as the resorts set their stock by a March reopening.
Prices for an Easter break at holiday parks including Butlin’s, Center Parcs and Haven have dramatically increased week on week in response to “high demand,” with many prices almost tripling at the start of the Easter holiday.
As the parks prepare for a proposed March reopening, the cost of a staycation such as one week in a Gold Apartment at Butlin’s Bognor Regis has jumped 325 percent from 19 March to 2 April, a trend mirrored across the holiday park sector.
“Like many other companies in the travel sector, our prices are set according to demand,” said a spokesperson for Center Parcs. “We have seen a significant increase in bookings and interest in Center Parcs breaks recently.”
“Our bookings for 2021, in particular from May onwards, are very strong.”
Though some commentators have attempted to frame the increase as greed on the part of park operators, the increase is indicative of normal peak-period price rises on accommodation stock significantly reduced by the social distancing restrictions – and, of course, months and months of closure.
“Haven parks will reopen to holidaymakers on Friday 12 March and we have already sold a third of our available holidays for 2021 with May half term having sold over 50 percent of available breaks,” said a Haven spokesperson.
“Whilst we have not yet experienced the pre-pandemic sales of last January, we have seen a significant increase in bookings in the last week. We expect this trend to continue but also envisage that bookings will increase as lockdown measures are reduced. When this happened in 2020, we saw a 150 percent increase in online bookings.”
Though there are concerns that lockdown measures may not be fully reduced by March, the Easter holiday still remains a goalpost for many park operators.
“Our three resorts are closed until at least March 1, though this isn’t a confirmed reopening date,” added a spokesperson for Butlin’s. “We are monitoring government restrictions closely and will continue to update our guests if there are any changes to their break.”