Foxy Bingo has announced a new sponsorship agreement with Channel 4 dating show First Dates, which will run for the duration of 2021.
The deal includes a number of idents across 32 episodes, including First Dates Hotel and First Dates Australia, all featuring the brand’s foxy mascot.
“We are delighted to be sponsoring First Dates throughout 2021,” said brand director Anna Venturas. “The show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand.”
“With the sponsorship of First Dates, we hope to reach even more of our audience so they can make a date to discover some firsts. They may not find love, but they will certainly find our Foxy Fabulous community.”
The deal builds on Foxy Bingo’s previous targeted TV advertising agreements such as the firm’s 2019 sponsorship of Friends on Channel 5.