Bingo Association highlights bingo loneliness lifeline

Bingo loneliness campaign
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With new figures revealing 4.2m people across the UK are “always or often lonely,” the Bingo Association has drawn attention to the lifeline bingo provides for thousands of vulnerable and isolated people.


The Bingo Association has highlighted just how integral bingo halls are to lonely and vulnerable people across the UK, as part of its “Bingo is my lifeline” campaign.

With the Office for National Statistics finding in November that 8 percent of adults were “always or often lonely,” the game provides a much-needed community network.

“Playing bingo isn’t just an incredibly popular activity for all generations, it is also a safe place for people to meet friends and family and is a vital community hub not only for our customers but our colleagues too,” said Bingo Association CEO Miles Baron.

“With loneliness on the rise, many people need Covid-19 safe spaces to overcome social isolation and connect with others.”

The message comes after the association launched a campaign designed to raise awareness of the central part bingo halls play in many communities, partly in response to nationwide government measures to shut venues otherwise compliant with regulation.

“This past year, hundreds of bingo club players have spoken out via social media to highlight both their love of the game and the sense of community that it and the clubs provide for so many people,” said the association.

“Bingo is not only a lifeline to its patrons. The bingo industry has also been a lifeline to so many charities. Indeed, The BA through its members and their customers have changed the lives of thousands of disadvantaged children throughout the UK with their support for Variety, the Children’s Charity.”

Bingo Club operators have raised over £1.6m for Variety over the last four years, funding 32 Variety Sunshine Coaches, and only falling short of their £2m target due to the impact of Coronavirus.

“Quite simply, bingo clubs are a lifeline for a huge number of people and communities across the country.”

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