Gravity steps in to fill retail’s shoes in Wandsworth

Gravity development Wandsworth
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The closure of Debenhams in Wandsworth has seen trampoline centre operator Gravity move in to try its hand at a new £4m indoor “entertainment hub”.

 

The site of a former department store in London is to be repurposed into a new, multi-faceted leisure and entertainment destination.

The 80,000 square-foot retail unit in Wandsworth, which was formerly a branch of Debenhams, will be taken over by indoor leisure operator Gravity – which has made a name for itself as one of the UK’s largest operators of indoor trampolining venues.

But the company has diversified into a wider remit of indoor “destination entertainment” in recent years – and is hoping that its new south west London location will typify the extent to which it has branched out from its initial concept.

“This is a huge milestone for Gravity as we look to not just grow our business, but also the types of venues we are creating,” remarked the company’s CEO and cofounder Harvey Jenkinson. “We believe concepts like this will be the future of the high street and shopping centres, offering a solution for landlords who are looking to diversify and secure the future of their assets.”

Alongside its partners in the joint venture Southside JV, Gravity has agreed to spend upwards of £4m to redevelop the building into a leisure site focusing on competitive entertainment: with activities like ping pong, e-karting, shuffleboards, crazy gold and augmented reality all on the cards.

Meanwhile, outlined food and beverage options are set to include a noodle bar, an American diner, and a cocktail bar.

Jenkinson added that the new site would “showcase Gravity’s ability to create venues that cater to a varied audience,” and said that a visit to Gravity Wandsworth would be “so immersive [you] will feel like you’re in a completely different place in the world.”


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