Once again, the team at BrewDog has shown the power of creative thinking, transforming a crisis into something of a gilt-edged opportunity and one which could benefit the wider population.
BrewDog, the UK’s largest independent brewery, which is valued at close to £1.5bn, has once again excelled at thinking outside the box offering health secretary Matt Hancock and Scottish first minister Nicola Sturgeon the opportunity to use its venues as temporary Covid vaccination centres. The brand, known for its creative approach to marketing, has also said it would recognise anyone vaccinated at one of its bars by providing them with a commemorative can of craft beer, asking followers to vote on one of our proposed names: Vaccine Canteen, Little Prick, Community Immunity or Jab Lab.
Launching the initiative via social media, BrewDog co-founder, James Watt tweeted: “We would like to offer our closed BrewDog venues to help with a quick roll out of the vaccine. For free.
“We have waiting areas, huge refrigerators, separate rooms for vaccinations and an ace team who can help organise. We want to help.”
The offer of additional vaccine centres comes amid record numbers of new confirmed cases of coronavirus in Britain.
Watt later said that BrewDog was ‘in talks’ with Ms Sturgeon and Nadhim Zahawi, the UK minister in charge of Britain’s vaccine rollout.
What possibly started as a light hearted, speculative initiative took on a much more serious note over the weekend when a Sunday Times analysis of NHS England data revealed that one in four of the population in England (13 million) do not have access to a vaccination centre. The so-called vaccine post code lottery, means that 118 parliamentary constituencies are without hubs, adding greater value to BrewDog’s offer.
Responding to the initial Tweet a government spokesperson confirmed: “We are very grateful for all offers of support as we continue to expand our vaccination programme. The NHS has decades of experience in delivering large scale vaccination programmes and has already vaccinated hundreds of thousands of patients.”