‘The industry has come closer together’

Sam Coleman JNC Sales 2020 Review
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In a two-part series, Coinslot speaks to a range of stakeholders in the industry and asks them to share their views on what has been a roller-coaster of a ride. What started out as a year of huge promise turned suddenly after the emergence of Covid, lockdown, Brexit, economic recession and a gambling review – 2020 has changed the entire industry landscape. There’s optimism, anger, criticism, frustration, good news, bad news – an interesting Christmas read for all, with one notable exception. The folk devil of 2020 will be clear to all of you pretty early on, although the heroes of the year are drawn more widely from across the community.



How will you look back on 2020?

I think we’ll always look back at this year with a sense of “did that really happen?!”. Since March the year has taken lots of twists and turns and has had a big effect on a lot of our customers.

However I think the industry has come closer together and there is now a renewed sense of optimism ahead of what could hopefully be a strong 2021.

How have the events of 2020 changed your view on how you run your organisation, how we run our industry and how the various authorities run our country?

It certainly gave us the opportunity to reflect on how we could improve our ways of working and to fine-tune our internal systems, which will make things a lot easier for us next year! It’s also helped JNC adapt to different ways of going further to help customers in these challenging times, with bigger machines discounts, long-term finance options, and rental options on selected lines.

Covid, Brexit, The Gambling Review: what do you think will happen in 2021?

I think the year will build and build as customer confidence improves and the economy starts to open up again towards the spring . We’re confident that the amusement sector will come back stronger and that JNC Sales have the machines and service to help customers find the right equipment at the right price.

If you had to pick a Hero(ine) of 2020 who would it be and who would be your folk devil?

I think my heroine would have to be my missus for putting up me throughout the duration of the two lockdowns!

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