GVC rebrands and plows cash into player protection

GVC Holdings rebrand player protection
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Multi-billion pound gaming and betting giant GVC Holdings has announced that it will soon rebrand itself as Entain Plc, which directors say will mark the ushering in of a “new era of sustainability and conduct” for the Manx conglomerate.


The new name was disclosed as part of a trading update to investors last week, wherein the company also revealed its intention to be embedded exclusively in fully-regulated markets by the close of 2023.

“Today marks an exciting new chapter for the Group, and an important step forward in achieving our ambition of being the world leader in sports betting and gaming,” remarked the company’s chief executive Shay Segev. “Under our new corporate identity, we will continue to use our unique technology platform to build on the exceptionally strong momentum that we have in our existing markets, grow into new markets, reach new audiences, enhance the customer experience and provide industry-leading levels of player protection.”

Putting the company’s money where its mouth is, Segev went on to unveil a series of new player protection measures it would introduce across its various operational sectors – with the outlined projects set to hit GVC’s profit margins by as much as £40m next year.

“We are absolutely committed to pursuing the highest standards of corporate governance, to providing outstanding career development opportunities for our colleagues, and to supporting the communities in which we operate,” added Segev. “Our clear strategy of prioritising sustainability and growth will allow us to achieve these goals, thereby providing long-term value for all of our stakeholders.

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