Sega UK unaffected by Japanese arcade deal

Sega UK unaffected by Japan arcade sale
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The CEO of Sega Amusements International has stated that the restructuring of Japanese parent company Sega Group will not impact the UK and US subsidiaries.


Commenting on the sale of the majority of Sega’s Japanese arcade estate to rivals Genda, Paul Williams reassured colleagues that international game development would continue as normal.

“We are continuing to develop new games, in association with our colleagues in Japan,” Williams told media.

Pachinko firm Sammy – which acquired Sega’s arcade arm in 2004 – sold 85.1 percent of the business to Genda this month, however, Genda will retain use of the name Sega, with Sega also continuing production of arcade machines.

A recent financial report from Sammy’s detailed Genda’s “strong desire to expand amusement center operations business” as central to the agreement of the deal, which will see the amusement rental firm take control of Sega’s 200 nationwide arcades.

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