Southend councillors have announced ambitious new plans to raise the profile of the town’s iconic pier, including 360 degree webcams, a dedicated website, and special events booking.
Visitors to the pier site will be able to view live footage from 1.3 miles out into the Thames estuary, as well as accessing pier news, events and information on the landmark’s history.
“I’m really pleased to see the council have taken the initiative to promote our brilliant pier, which everyone loves,” deputy mayor Councillor Mark Flewitt told The Echo. “It’s synonymous with Southend.”
“To go out and stare at the views is so simple, but there is something so rewarding about it. We have to do more to make the most of what we have, and what we have is so important.”
The enhanced promotional initiatives come as part of an ongoing investment in the pier by the local authority, including structural repairs and new ecofriendly trains, all intended to boost the existing popularity of the world’s longest pleasure pier.
“While we have all had an extremely challenging year, pier visitor numbers have shown confidence in the attraction with September numbers higher than last year,” said cabinet member for business, culture and tourism Kevin Robinson.