Gambling Commission partners with Facebook

Gambling Commission Facebook partnership
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The Gambling Commission has partnered with Facebook to create guidance aimed at limiting the number of gambling-related adverts users see on the social media platform.

 

The guidance explains the different ways in which Facebook’s safety tools and settings can be adjusted within an individual account to control what a user can and can’t see in their Newsfeed.

The Facebook consumer guide follows the Gambling Commission’s advertising technology challenge to the industry earlier this year. As a result, industry committed to a range of new practices aimed at reducing vulnerable audiences’ exposure to gambling ads online.

The Commission’s chief executive Neil McArthur said: “Protecting children and vulnerable people from being harmed or exploited by gambling is at the heart of what we do, which is why I challenged the industry to look at how they can make better use of technology to prevent gambling-related content and adverts being seen by those individuals.”

Rick Kelley, VP of Global Gaming at Facebook, said: “Facebook is committed to supporting a safe and transparent environment for people to control their experiences on our platform. We’re delighted that our partnership with the Gambling Commission will help operators to implement advertising campaigns responsibly, while helping to protect the people who use our services.”

In 2019, the Gambling Commission also partnered with Twitter to launch a similar guidance for users of the micro-blogging platform.


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