Playsafe has added track and trace functionality to its Promo Lite App to allow operators to seamlessly track who enters their site as well as logging temperatures of customers.
With its main function to help operators connect with customers, Playsafe has added the new functionality due to the current Covid-19 situation in the UK, and a greater push from the government for businesses to keep tabs on their customers.
“Our Promo Lite App allows you to connect with your customers both remotely by text and onsite, and with the new track and trace functionality, it also helps to keep staff and customers safe.” commented Iain Lunt, sales and commercial manager at Playsafe systems. “The app enables operators to send bespoke fully configurable offers and deals like scratch cards and Birthday bonuses straight to your customers mobile device to thank them for their continued custom.”
Research shows that rewarding customer loyalty increases revenue, added Lunt, and that the SMS text service solution has a 99 percent open rate compared to 33 percent for email.
“This makes SMS the perfect cost-effective way of driving valued return visits and increasing dwell time when those targeted customers are in an operator’s venue,” he concluded. “Operators do not need to be running Quantum to benefit from Promo Lite, but it can be fully integrated allowing you to track redemptions through your system.”
Playsafe’s Quantum is a proven, flexible solution that automates the monitoring and reporting of gaming machine data, helping operators convert data into useful information that allows operators to evaluate the profit contribution either at site level or down to the individual machines.