Blackpool is enjoying its busiest summer season in a decade – that’s according to its director of tourism Alan Cavill.
With travel uncertainty and quarantine restrictions keeping the bulk of British holidaymakers at home, Cavill has said that Blackpool has been the beneficiary of a surging staycation market as well as a spate of decent summer weather.
“Our best measure for numbers is our car parks [and] they are busier than they have been for ten years,” he told The Sun earlier this week. “We’ve done better this July than last year. Although operating below capacity, it is full every day.”
And in good news for amusements stakeholders, Cavill said that Blackpool seems to be holding a renewed appeal particularly for family holidaymakers.
“I’ve spoken to some families who said they were booked to go to the Canary Island and they came to Blackpool instead,” he remarked. “It’s definitely a family audience that are going to struggle to go to other places which will come to Blackpool.”