Former Pleasure Island site earmarked for new £57m development

Pleasure Island site redevelopment
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The former site of Pleasure Island has been chosen for a new multi-million tourism and leisure development, with local businesses welcoming renewed investment in an area desperate for reinvention.


Cleethorpes is to benefit from a new £57m tourism and leisure development on the former site of Pleasure Island, with the new project set to create 370 permanent jobs, and deliver £13.2m annually in visitor spending.

The Kings Road site will feature a hotel and conference centre, 250 holiday lodges, restaurants and a Lidl supermarket, with development consultancy Lichfields overseeing the initial stages of planning consultation.

“The proposals provide a positive response to the council’s aspirations to deliver all-weather facilities in this resort area of Cleethorpes,” Lichfields associate director James Cox told the Grimsby Telegraph.

“In addition to enhancing the range of existing retail and leisure provisions accessible to local residents, it would also attract new visitor expenditure to Cleethorpes and generate new job opportunities”

The proposal itself comes from a consortium including Lidl and Liverpoolbased leisure developer YPG, in response to North East Lincolnshire Council designating the site as a “resort area” in its local development plan.

The complex will include a 146-bedroom hotel, two new leisure units totalling over 31,000 sq ft, a flexible (non-food) 10,000 sq ft retail and leisure unit, a drive-thru coffee shop, petrol station, a 20,400 sq ft Lidl supermarket, and individually designed lodges.

“The holiday lodges will provide high quality, energy efficient accommodation and be designed with reference to the fifties,” said Cox. “They will be laid out around the central lake which will provide a range of water-based activities to holiday makers.”

Pleasure Island closed its doors in 2016 due to dwindling visitor numbers, after operating for 23 years.

Since then, the brownfield site has been earmarked for development by the council, with local businesses welcoming the possibility of significant investment in the area.

“The town needs something like this,” Craig Gledhill, co-owner of The Jungle Zoo, told local media. “It really needs a big development that will help the tourism industry.”

Tim Shaw, MD of local shop Spill the Beans added: “I’m all for anything that develops Cleethorpes as a resort. Anything that helps out the area and the tourism industry is well-needed.”

Local consultation on the project is open until 25 August.

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