‘Despite the social and economic earthquake players still want to be entertained’, argues Blueprint MD

David Purvis Blueprint Operations
Share this article

Blueprint are determined to meet the ‘demands of the new normal’ and MD David Purvis tells Coinslot exactly how they continue to do this.


The team at Blueprint Operations is working alongside its diverse and nationwide customer base in order to build a comprehensive picture of the demands of the market as the UK industry emerges from lockdown at different speeds and at different stages of recovery.

David Purvis, managing director at the Gauselmann owned games creator, explained: “Our strategy has always been to learn from our customers and to produce the style of games that they want for their players.

“There’s no doubt the gaming entertainment world across AGC, Bingo and Pub is fundamentally different from what it was five months ago. To make matters more complex the market dynamics can differ from town to town and even within towns there are significant discrepancies in terms of footfall and machine performance.”

While the overall picture will not be complete until the machine industry is up and running in Scotland, Purvis believes that despite the social and economic earthquake, players still want to be entertained. He stated: “Within what is a patchwork quilt of circumstances there are clear pockets of positivity and some notable success stories.

“We are revisiting our games development programme to ensure the digital pipeline reflects the demands of the new normal. On occasions, it does feel like a completely new set of market characteristics and it is our job to work with our customers and help to restart their businesses with outstanding content and best in breed levels of support and service.”

Share this article