Tony Boulton takes on key PR and political role at Gauselmann UK

Tony Boulton Gauselmann UK
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Tony Boulton, a pioneering figure in modern day game design and a key figure in Bacta, has taken on a new directorial role at Gauselmann UK. The former Project founder has a new project in politics.


Gauselmann UK has confirmed the appointment of Tony Boulton to the new post of Director of Public and Political Relations. Boulton, who has been working with Gauselmann UK following the February 2019 sale of the Project business he co-founded with Ramon de Beneducci, reports directly to the company’s UK General Manager, Sascha Blodau.

Commenting on his new role, Boulton said: “I have enjoyed the last 18-months working with some great colleagues at Gauselmann UK. This represents an exciting new chapter in my life-long career spent in the low stake gaming entertainment sector and one which I am very much looking forward to as we prepare for the long-awaited review of the Gambling Act.

“Against this backdrop, the task is to continue to raise the profile of Gauselmann’s UK-facing brands Regal Gaming and Leisure, GeWeTe, Blueprint and Praesepe – courtesy of a dynamic, joined-up and far reaching strategic PR campaign which will also support and reinforce our political engagement with MPs, civil servants, influencers and broader stakeholder groups.”

He continued: “I think politicians suffer from what could be termed an unconscious bias when it comes to the low stake gaming entertainment sector and the only way to address that is by inviting Gauselmann UK’s constituency MPs – of which there are 144 – to be our guests at their respective AGC, FEC and bingo clubs in order to personally experience what we offer, to meet our highly professional, trained staff and to see the contributions that we make on the high street.

“This process is already underway starting with the 30 MPs who supported the AGC re-opening campaign and contacted the prime minister’s office on our behalf. We want to establish a dialogue with our constituency MPs and not just contact them when something goes wrong. If politicians express concerns or reservations about the industry we will address them and do our best to resolve them.”

Sascha Blodau added: “This is an extremely significant time for everyone involved in the industry and it is vital that we communicate the socially responsible and professional nature of the gaming entertainment experience that we provide alongside the very significant contributions we make to economies at local, regional and at national level. I am delighted that Tony, someone who is steeped in the industry and has so much knowledge of the industry, will be directing those efforts.”



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