Blueprint adopt content driven bounce back strategy as snap shot suggests AGC income touches 70 percent of pre-lockdown levels

Blueprint Operations AGC operators recovery plan
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For AGC operators concerned about the recovery plan following the easing of lockdown, there’s some good signs coming out of the Blueprint stable. Machine income figures from the first days of re-opening are hitting encouraging levels.


Blueprint Operations has highlighted the role and importance of fresh new content in helping AGC operators to provide their customers with an exciting and compelling gaming experience post lockdown.

The UK-facing brand, which is part of the Gauselmann Group of companies, believes new games such as Pots of Riches, Jackpot Gems Deluxe and El Torero – all of which were timetabled for release to coincide with the July 4 reopening of AGCs in England – have helped to entertain and retain consumers keen to be among the first wave of returning players.

Nicola Wallbank, head of corporate accounts at Blueprint, explained: “We wanted to give our AGC customers something new and exciting to present to their players after being shut for more than 100 days. We felt it would be important to make the return about more than new layouts, social distancing and seeing staff in PPE, so our strategy was to use content to help operators reopen with a flourish.

“The new content represents a mix of original games designed to complement the appeal of Blueprint classics such as Fishin Frenzy and Eye of Horus. They have landed well and I would say the income over the first three to four days of reopening has been strong. Our customers are pleased with the response and as a result, so are we.”

On the basis of feedback provided by the market including from sister company Praesepe, Blueprint estimates that AGC income over the first three days is around 70 percent of pre-lockdown levels. David Purvis, managing director of Blueprint Operations, confirmed: “As part of our support programme we are maintaining an ongoing dialogue with customers and helping with issues relating to content in any way that we can.

“While there have been some significant differences in income at the upper and lower end of the scale, the most quoted figure is 70 percent, with a margin of plus/minus 4 percent. We have not seen any geographical differences of a north/south style magnitude, however there are quite pronounced localised differences, with an AGC in one area of a town doing much better than its counterpart less than a mile away. We assume this is based on purely local dynamics such as proximity to LBOs or reduced local transport services due to covid-19.”

He added: “While we can only provide a snap shot based on the experience of operators in the field, I think the bounce back is taking shape and the response from players after a 100+ day absence has been positive.”

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