Blackpool Illuminations are to remain lit-up for an additional two months this year, in a bid to help boost tourism to the Lancashire coast in the wake of Coronavirus.
Following a September lighting ceremony held behind closed doors for the first time in 70 years, the iconic light show will remain illuminated until January 2021.
“The annual switch-on event is the biggest night in Blackpool’s events calendar,” said council cabinet member for tourism and culture Gillian Campbell. “Sadly, it is simply not possible to stage an event of that scale given the current restrictions.”
“We are very much aware of how much our tourism businesses are suffering as a result of the pandemic and we hope that, by extending the Blackpool Illuminations season by two months, it will give them an opportunity to bring in some additional trade.”
The switch-on concert usually attracts 20,000 people to Blackpool seafront, however this year’s event will be televised live from inside the Tower Ballroom on 4 September in association with MTV, hosted by Diversity’s Ashley and Jordan Banjo.
The hour-long show will feature a mixture of pre-recorded, at home performances, as well as live performances from inside the ballroom.