Lancashire tourism and hospitality businesses could benefit from a £306m boost post-lockdown according to a survey by The Caterer, provided government support helps business keep afloat amid tight capacity restrictions.
With the survey stating 63 percent of Britons want to support local firms, the county’s tourism industry is busy putting measures in place to ensure customers and staff remain as safe as possible when doors reopen.
“There is no doubt that the first places we’ll all want to visit when it is safe to do so, are our wonderful Lancashire beaches and the coastal attractions,” CEO of Marketing Lancashire Rachel McQueen told the Blackpool Gazette.
“I’m sure we all look forward to offering visitors the warm welcome which Lancashire is famous for, and to seeing a return to those 69 million annual visitors.”
However, even with a willing public and adaptive industry, the sector will still need support to overcome the significant losses of the first half of this year.
“While it is very positive that the hospitality industry is looking to re-open on 4 July, it will undoubtedly be at a very reduced capacity, with many restrictions in place,” said Bay Tourism Association chair Mark Prada.
“This will hinder the ability to make the re-opening profitable, but saving lives must remain as the top priority, so I think that, even with a fantastic staycation opportunity this season, many venues will still need some long term support until Spring 2021.”