The British Association of Leisure Parks Piers and Attractions has announced a significant increase in membership during the pandemic.
The non-profit-making association that represents UK attractions including theme parks, piers and FECs, has welcomed an additional 60 members since April, an increase of 17 percent and one which raises the total number of BALPPA members to more than 400.
“The value of working together across the leisure industry cannot be underestimated; particularly during times of crisis,” said Paul Kelly, BALPPA chief executive. “As an association, we are lobbying the government and working with other groups within UK hospitality to ensure the urgent needs and concerns of all our members are properly represented.
“We are also offering assistance with insurers, furloughing, guides to reopening, health and safety advice, PPE, grants and loans. Historically this has been a fragmented industry but Covid-19 and its devastating effects on leisure and tourism has shown how vital it is for us to join forces, support each other and ensure our voice is heard.”
BALPPA provides a forum for those in the UK attractions industry to connect and share insights and tips for best practice. It is currently running regular weekly webinars looking at subjects such as health and safety and preparing for post-COVID-19 trading, in addition to regular think tanks exploring topics related to the crisis. Members can also use the Facebook forum to get advice, share ideas and discuss their questions.
Kelly continued: “Our members include some of the world’s biggest leisure brands, like Merlin Entertainments. Their experiences of having already started re-opening businesses in Asia and other parts of Europe provides invaluable information for all our members to learn from and they are able to discuss every aspect of their organisations in an open and frank way.
“It’s no exaggeration to say the association has been a literal lifeline for some members; offering support and empathy from people in the same situation. It’s impossible to over-estimate the value of sharing worries and concerns for your mental health and wellbeing and this crisis has demonstrated just how much our members are always there for each other.”