Industry unites to promote Safer Gambling Week

Safer Gambling Week
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Now entering its fourth year, Safer Gambling Week 2020 will see the UK gambling industry come together this November to raise awareness of safer gambling habits.


Bacta, the Bingo Association and The Betting and Gaming Council, have once more come together to promote Safer Gambling Week 2020, taking place from 19 to 25 November 2020.

Now in its fourth year, the awareness and education campaign brings together every sector of the UK gambling industry to raise awareness of safer gambling behaviours. “Safer Gambling Week allows Bacta members to highlight their year-long commitment to safer gambling, the safer gambling tools available to customers and the quality of the staff that engage with our customers on a daily basis,” said bacta CEO John White. This view was reinforced by BGC chief executive Michael Durgher.

“Safer Gambling Week is a fantastic initiative which the BGC are proud to play a leading role in,” he said.

“This awareness campaign is now in its fourth year and it has achieved a significant increase in engagement at all levels on the tools and support available to customers.”

“We achieved over 25 million impressions on social media in 2019, setting a new benchmark for the campaign, which demonstrates the breadth and reach of the campaign.”

The strapline for Safer Gambling Week 2020 will be Let’s Talk About Safer Gambling, with promotional and messaging materials such as posters, web banners, social media collateral, contact cards and leaflets, made available free of charge for all participants.

“Safer Gambling Week is an important part of the bingo industry’s commitment to social responsibility and provides a useful focal point for highlighting activity and support that is available throughout the year,” said Bingo Association CEO Miles Baron.

“As businesses with venues, the sector recognises the important opportunity we have to promote safer gambling messages and engage directly with customers.”

The week also marks a progressive year for the gambling industry, with the introduction of new gaming machine cooling-off periods, substantially increased funding for research, education and treatment, a ‘whistle to whistle’ ban on advertising during sport, new ID and age-verification checks and a ban on betting with credit cards.

Marketing materials will feature six key messages aimed at engaging with audiences, urging people to introduce and consider their own spending limits, know when to stop, and keep careful track of their activity.

Safer Gambling Week 2020 will also prove time in which to reflect on how the industry continued to prioritise safe gambling despite enduring a substantially difficult period over the past months.

“During the covid-19 outbreak, we have published a 10-pledge action plan to promote safer gambling,” added Dugher.

“As businesses emerge from lockdown, I’m looking forward to this year’s Safer Gambling Week being a tremendous success.”

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