Brighton Pier Group on front foot in face of pandemic, says Ackord

Paradise Island Mini Golf Brighton Pier Group
Share this article

The chief executive of Brighton Pier Group, Anne Ackord, has said that her company is well placed to get through the “unpredictable” months ahead.


The Brighton Pier Group has said that it is confident in being “well-positioned” to pull through the Coronavirus crisis, on the back of its most recent half-year results which saw it post healthy gains in both revenue and pre-tax profit.

The 26 weeks to December 31 saw BPG – which consists of Brighton Palace Pier itself as well as a number of bars, restaurants and (as of 2018) the Paradise Island mini-golf brand – net base revenue of £17.3m, a gain of some £700,000 on the PCP. The group has attributed the additional takings as being the product two new Paradise Island Adventure Golf sites, which helped boost earnings to just cap the £2m mark.

“I am delighted to be able to report that the half year in line with management expectations,” remarked the company’s chief executive Anne Ackord. “Our two new golf venues at Rushden Lakes and Plymouth Drake’s Circus, together with our refurbished bar in Putney have all traded strongly and ahead of expectations.”

Meanwhile, Brighton Pier was said to have enjoyed a “record” August bank-holiday weekend last summer, with revenues for the three-day period “just shy of £1m.”

With respect to the Coronavirus, Ackord was quick to acknowledge that the coming months would be “unpredictable” and “difficult” for the leisure sector – but her rhetoric was notable for its relative tone of confidence in BPG’s ability to weather the worst effects of the pandemic.

“We are monitoring this unprecedented situation closely but we believe we have a strong balance sheet, supportive bank and a strong team to meet the challenge,” she said. “Despite the current concerns, in the medium to long-term the company’s pier, bars and golf businesses remain well invested, strongly cash-generative and well-positioned for future growth.”

Share this article