Gauselmann deal start of bright year for ITL

ITL Gauselmann Andy Bower
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With over 20 years of experience in the UK gaming technology industry, ITL is still going from strength to strength, following the announcement of a new agreement with Gauselmann. MD Andy Bower explains just what it is that continues to give the independent East Yorkshire firm its edge.


In an industry currently dominated by a range of high-profile mergers, acquisitions and consolidations, being a small independently run gaming business could be seen to have its drawbacks, but for Inspired Technology Ltd, that’s exactly what sets it apart.

The Beverley-based independent technology firm has been providing hardware, software and game designs for gaming brands across the world for over 20 years, something MD Andy Bower sees as a direct result of its clear company focus.

“We are a small company of experienced developers who can react and respond quickly to market conditions and utilise the latest technology to facilitate cost effective solutions that deliver on time,” said Bower.

“We write out applications using cross platform tools, allowing us to offer software solutions onto Windows, Linux, Android, Mac etc. The team also has in depth knowledge across a wide range of disciplines in the UK markets.”

Despite having worked with a spectrum of household names throughout its supply history, including SME and global blue-chip companies such as Ainsworth, Astra, Blueprint, Betcom, Electrocoin, Novomatic, ITL is not keen to rest on its laurels.

This month saw the technology company announce a brand new long-term technology supply agreement with German gaming giant, the Gauselmann Group, which will involve ITL actively participating in research and development alongside vice head of R&D Frank Glaeser.

“Of course the kudos is nice,” admitted Bower, “but more importantly the deal opens up potential to work with the many companies that exist within the Gauselmann family in the UK and globally.” Though ITL’s technology experience is clearly well documented, especially its ability to create bespoke solutions for a wide range of operators, the firm’s own website notes how the ITL team are also “passionate about game development.”

“For 2020, we have invested heavily in a video gaming framework and look to take advantage of this,” said Bower, adding ITL will particularly look to continue working “within the video gaming sector, as well as offering 3rd party gaming content to the main UK operators.”

However, that’s not all. The coming year will also see ITL build on its existing product and systems range in a new direction, developing an in-house solution to reflect a trend currently gaining undeniable momentum across the industry – cashless.

“Cashless is obviously the next leap in gaming payments,” said Bower. “As such we are evaluating the technologies and market to see were we fit”. Fresh out of development and test, ITL’s own GBG compatible “I Hub” and “PayHub© TITO payment systems look set to make their mark on the UK gaming market in the near future. As a small group of professionals, we can adapt to market changes,” added Bower. “We’re able to spot opportunities by quickly developing technologies and software. That’s our edge”

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