Innovation is undoubtedly key to the future of the UK bingo sector, and with Leisure Electronics and sister firm Wexel adding proven experience and customer focus to the mix, MD Sean Young told Coinslot why it’s no surprise the two firms are poised for a record 2020.
Bingo specialist Leisure Electronics and its digital-facing sister company Wexel started this year with a forward-looking focus, launching the brand new VantagePlus membership loyalty system at EAG and ICE, alongside a raft of top performing bingo solutions.
Sat alongside the firms’ popular self-service and linked bingo systems, VantagePlus made a “phenomenal” impact at both shows, showing just how much the bingo industry is boosted by innovative and responsive product development.
“VantagePlus consists of a cloud based promotional dashboard, a customer app or membership card and a very attractive intuitive customer facing touch screen kiosk,” said Sean Young, MD of both Wexel and Leisure Electronics. “The response to this was phenomenal.”
“Our research into this market showed us that no one company in our sector seemed to have completed the operator and customer journey from beginning to end and we believe that in the VantagePlus membership we have achieved this.”
Beside the VantagePlus, the new musical Bingo product BingoPad, aimed at the social club market was showcased to “add a little theatre” to leisure venues across the UK, alongside the popular coin operated linked bingo system BingoPlus, which Young hailed as “the go-to Bingo product for the high street.”
The Gtab self-service tablet kiosk also drew attention at both shows, having been fully integrated into the BingoPlus network last year, allowing customers to play a selection of low-tech Cat C or D games, as well as offering a chance to win £50,000 on the National Game.
“The customer response at both EAG and ICE was very positive and it’s nice to know that the hard work that both our software and manufacturing teams put in is appreciated.”
“We have a company culture that says the product and software belongs to the customer we just develop it, and so far that ethos has worked very well for us.”
With 2020 getting off to such a solid start, it’s no surprise that Wexel and Leisure Electronics have a busy year planned, and though Young noted “we are not about trends,” both firms will continue to bolster their product range with developments designed to reflect the demands of a changing marketplace.
“We are taking tried and tested formulas like bingo and presenting it in way that is more in line with what the customer expects in a digital age, and we will continue to enhance and tweak our existing portfolio of core products to keep them fresh whilst looking to add new products to our range through the year.”
“2020 so far is looking very promising, we took orders at the EAG show that will see a steady roll out of all our key core products up until the end of 2020 and into early 2021. ICE provided further UK orders as well as a lot more opportunity to grow our international sales.”
The promise of a strong year ahead comes not just in the wake of success at EAG and ICE, but also after notable growth in 2019, with a selection of agreements set to continue making their mark over the next few months.
“Without going into too much detail we have product agreements in place with the largest and smallest mixture of pay to play operators on the high street, as well as maintaining strong relationships with the retail destination bingo halls.”
“In 2019 we completed some very large retail installations for the likes of Carlton clubs, Club 3000, Majestic and Castle Leisure.”
With a strong year behind them, and a very promising 12 months ahead, Leisure Electronics and Wexel look set to continue driving innovation in the bingo sector, with new product development focused solely on one thing – enhancing the customer experience.
“It’s just in our companies’ DNA that we love developing projects that meet our customers challenges and requirements.”
“Both Wexel and Leisure Electronics are relatively small businesses, and everyone within our company thrives on contributing right through the life cycle from ideas, concepts, production, testing, launch and aftersales service and support.”