The company behind indoor the ping-pong and mini-golf brands Bounce and Puttshack is about to try their hand at bingo, with a brand new venue dubbed Hijingo slated to open this coming March in east London’s trendy Shoreditch area.
Drawing on the visual thematic of Ridley Scott’s 1982 sci-fi movie Blade Runner, as well as the modern-day street aesthetics of Tokyo, Social Entertainment Ventures (SEV) has said that the new immersive bingo destination will “see a new benchmark for going out.”
“We’ve created an ultimate environment for guests to have fun with their friends,” said the company’s founder Adam Breeden. “We’re working with some of the best creative talent in the world to give our audiences an epic, memorable experience that you can’t get anywhere else on earth.”
Meanwhile, James Gordon, who heads up popup brand Rebel Bingo which collaborated with SEV on the design and execution of Hijingo, has said that bingo fans will be in for a treat once the site opens for business on March 16.
“It was brilliant to join forces with international industry leaders in experiential socialising to bring to market what I believe to be the most incredible bingo experience the world has ever seen,” he said.
Alongside its UK venues, SEV also operates the licence for darts bar Flight Club in the US, and recently achieved $20m in a November fundraising round led by Acropolis Capital.
The money, earmarked for expanding Bounce beyond London and Chicago, also included provisions for the launch of Hijago, and marked nine years since SEV was launched by All Star Lanes co-founder Breeden.