Buzz Bingo has announced a new three-year agreement with ITV to act as the official gaming partner for The Voice UK, covering advertising rights and usage of the show’s theme song.
The partnership will launch with a 30-second TV advert promoting the gaming operator, as well as two new titles – The Voice UK: I Want You and The Voice UK Bingo.
“Just like Buzz Bingo, The Voice UK is a hugely popular entertainment brand and has a viewer demographic that is closely aligned to our players,” said Buzz CDO Stevie Shaves. “We believe that together we can offer a fun and exciting gaming experience for Bingo and The Voice UK fans alike. Our exclusive Bingo Room and Slot game are closely aligned to the show and we believe we have created a unique and fun experience.”
The partnership will also see The Voice UK slots go live across Buzz Bingo’s club estate, alongside a bonus button jackpot game, the UK’s biggest rising party bingo jackpot. Additionally, Buzz Bingo hosted The Voice UK Party Night on 25 January, with players able to enter a free prize draw to win a holiday for two to Hollywood to The Voice USA final.