With no business immune to the ongoing question of cashless, Semnox’s focus on payment systems in the amusement sector is set to give FEC operators food for thought at EAG this year.
With the future role of cash in amusements increasingly up for discussion as customer behaviours change, payment solutions provider Semnox will bring its portfolio of products to EAG, aiming to provide operators with the smart choice for cash alternatives. The Mangalore-based cashless and debit card system firm – which caters exclusively to FECs, arcades, water parks and theme parks – will look to expand its customer base at the event, with a focus on building client relationships as cashless expands its influence. “The Semnox stand in expositions is all about interactions; with clients, prospects and general technology enthusiasts,” said Vinayaka Kamath, head of Semnox Middle East and Europe.
“We will exhibit all our core products in the show as usual, this will include the Lumin and Beam versions of readers for arcades, the Xter version of readers for outdoor rides and the Xcess version of readers for access control gates.”
Not only will Semnox’s existing product range be on show, but also new solutions developed to mirror the increasing synchronicity between payment and mobiles, with younger players already driving the adoption of cutting-edge single-device cashless systems.
“The Semnox Point of Sale system will also be on display for demonstrations. This year’s highlight will be the Parafait SmartFun mobile wallet-based payment system, and direct plays using mobile phones.”
Though it is hard to imagine an entirely cashless amusement industry, especially as the nostalgic appeal of traditional machines is experiencing a notable uptick among millennials and older players alike, Semnox is well prepared for the growth of alternative payment.
With a focus on the integration between technology and payment processes in entertainment venues always at the heart of the firm’s development process, Semnox looks set to prove a formidable contender for the industry’s payment provider of choice.
“We have always been known for using the latest technology in the simplest way to cater to the market demands with content,” added Kamath. “It is great to see increasing demand for cashless systems.”