Newly-formed BGC unveils Anonymous Player Awareness System

APAS Betting and Gaming Council
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The recently formed Betting and Gaming Council has unveiled the Anonymous Player Awareness System (APAS) – a real-time algorithm monitoring player behaviour – to introduce a mandatory ‘cooling-off period’ when potential problem play is detected.


The newly formed Betting and Gaming Council has announced the launch of a new real-time algorithm designed to identify and reduce potential problem play in LBOs. The Anonymous Player Awareness System (APAS) recognises areas of player behaviour that could indicate harmful play, triggering an on-screen warning, ‘cooling-off period,’ and staff alert.

“I am delighted to launch these new measures today as part of Responsible Gambling Week,” said BGC chair Brigid Simmonds.

“The Betting and Gaming Council has as its mission statement raising standards and this technology will create an environment that promotes safer play.”

The new APAS system represents the first step in the delivery of ‘protecting and empowering customers’ in the Safer Gambling Commitments announced by the Betting and Gaming Council when it was officially formed this month.

“I see this as an opportunity to champion the highest standards and share best practice on safe betting and gaming, and we hope these new measures are a sign of intent,” said interim CEO Wes Himes.

“I’m convinced that this approach can help restore public trust, and I look forward to working on further safer betting and gaming initiatives across our industry.”

The introduction of APAS demonstrates betting shops’ continued work to ensure that customers have a safe and enjoyable experience.

The ‘cooling-off’ period adds to the tools already in place on betting shop gaming machines such as time and spend limit setting and responsible gambling messaging on screens.

On formation, the BGC also confirmed that £10m of funding would be provided for a national education programme over the next four years, designed and delivered by charities GamCare and YGam for children and young people across the UK.

The announcement follows the news that several leading UK gambling firms have also joined forces support the Safer Gambling Commitments, outlined to compliment the Gambling Commission’s National Strategy.

Operators including Aspers, bet365, Caesars, Flutter Entertainment Genting, GVC, Playtech, Rank, Sky Betting and Gaming and William Hill have all pledged their support for the scheme. “The Betting and Gaming Council welcomes these commitments from the chief executives,” said Simmonds at the time.

“This is a major step towards preventing underage gambling and addressing harm.”

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