Select Gaming has rebranded to Trident Machines following Andrew and Jonathan Powell’s acquisition of the share capital of its holding company P&G Leisure.
The share capital of the group holding company of GSquared Games and Select Gaming has been acquired by directors Andrew and Jonathan Powell, with Select Gaming rebranding as Trident Machines as of 11 November.
The Powells’ acquisition of P&G Leisure (Holdings) Ltd’s share capital comes after a 6 month review of all operations and financials across the group, with the directors looking to create group wide efficiencies, improve customer experience and to create a more dynamic organisation.
“We undertook a review which focused on improving financial resources, developing our operations and delivery functions, identifying efficiencies and reducing the time to bring new products to market. Additionally, it was important that we could continue investing heavily in our machine estate to provide the very best equipment to our customers,” explained Jonathan Powell. “Whilst opportunities to engage with external investors and companies were explored, we also considered the immediate disruption to our operations, the potential disaggregation of the business and loss of industry experience. Therefore, the share capital of the group was acquired by myself and Andrew.”
Following this acquisition, Andrew and Jonathan Powell have been appointed joint managing directors; Andrew focusing on internal operations and Jonathan managing customer relationships. Their father, John Powell. retains a holding and will continue his involvement as group chairman.
“This investment has enabled us to reduce group debt by nearly 50 percent, significantly improve our balance sheet, provide new finance facilities, begin implementing our plan to evolve existing operations and continue the roll-out of our brand new digital compendium, ‘Galaxy’”, Jonathan concluded.
Select Gaming will undergo a full rebrand and, as of 11 November, will trade as “Trident Machines”; GSquared will remain unchanged. Andrew, explained: “These investments have put us in an excellent position. We are building the Trident brand on Select Gamings foundation as a trusted operator, with the Directors having over 60 years combined industry experience. To make sure we exceed this legacy, we’re immediately developing our operations so we can continuously improve the services our customers receive.”
Andrew Powell continued: “The acquisition has allowed us to focus our time and energy on the thing that we do well – providing unique products with a service wrap around which is unrivalled in the industry. Under our new Trident brand, we’ll be focussing on developing 4 key product areas: Cashless Pool – With neither mains power or rechargeable batteries required, our unique system enables our customers to achieve growth from their pool table estates without the operational limitations of other systems. We have seen a substantial cashbox uplift (+30 percent) from Premier Pool and we are planning a significant roll-out over the next year.” He added: “With Playgo: Our system is unmatched in terms of availability, functionality and reliability and has set the standard for cashless gaming.
Playgo is available for all of our customers and we are excited to develop the system further and deploy to even more locations. Galaxy Roll-out – Throughout its test phase our Galaxy cabinet has shown a significant cashbox uplift, coupled with superb reliability. As such, we have committed to a significant number for Q1/Q2 next year. Note Handling – With several models of note handling peripherals now on their way to obsolescence we will be channelling substantial investment into new peripherals. With the imminent launch of the new polymer £20 note we see this as a key area for improvement in 2020.”