Clacton Pier will be going purple later this week to help children’s charity Action Medical Research mark World Prematurity Day.
Clacton Pier will light up its lilac illuminations from November 16 to November 17 to the help Action Medical Research charity mark world Prematurity Day
Nigel Brown, the Pier’s Communications Manager, said: “We are proud to be able to raise awareness and support charities with our lighting system whenever possible and this is such a worthwhile cause.”
Action is the leading UK-wide charity funding vital research to help sick and disabled babies, children and young people.
Last year it launched its BORN TOO SOON campaign to help shine the spotlight on premature birth. The aim is to raise £1 million by the end of 2020. As part of this, the charity is asking people to ‘Go Purple’ throughout November.
Head of individual giving and fundraising development for Action Jo Mainwood said: “Every year in the UK, around 60,000 babies are born prematurely. Sadly, over 1,000 babies die as a result of being born too soon. And globally, premature birth is the biggest killer of children under five.
“That’s why we’re raising money this November to fund vital research that could save lives. We are absolutely delighted that Clacton Pier will literally be helping us shine a light on such a serious issue and we thank everyone in the town for their kind support.”
She added that there are many ways that people can help support Action’s BORN TOO SOON campaign by ‘going purple’. From purple bake-offs to purple dress-down days, there are lots of fun fundraising ideas on the charity website.
Action Medical Research is a UK-wide children’s charity which funds desperately needed research to tackle the diseases that devastate the lives of so many of our children. It has been funding medical breakthroughs since it began in 1952 including helping to introduce the first polio vaccines in the UK, developing the use of ultrasound in pregnancy and testing the rubella vaccine.
Action is currently funding research into areas including premature birth, epilepsy, asthma, scarlet fever, cerebral palsy, brain cancer and some rare and distressing conditions.