Open all seasons: Council wants to drive year-round business to Lincolnshire coast

council drive business Lincolnshire coast
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Amusement arcades and FECs in Lincolnshire’s coastal towns could see a boost in their winter trade as one council launches a bid to drive visitors to the seaside in all seasons.


Holidays on the beach have long been considered a summer time only activity, but one Lincolnshire council is hoping to change all that with an ambitious plan for its coastal resorts to become buzzing winter attractions.

According to local news sources, East Lindsey District Council is determined to make its coastline a year-round hot spot, giving a boost to local businesses that struggle to drive footfall during the low season.

The council is responsible for an area that includes seaside towns such as Skegness and Mablethorpe, and hopes that regeneration efforts and plans to keep certain attractions open all year will be the key to ensuring that staycations remain popular in the area from October to March.

As well as being a popular staycation destination, Skegness is well known for being home to the historic Butlins Skegness resort – the first Butlins in the country to open in 1936 – which takes holiday bookings throughout the year.

But other local attractions must find novel ways to maintain their momentum when the peak season is over, or opt for radically reduced opening hours.

The Fantasy Island theme park, one of Skegness’ major attractions, has diversified its offer by taking accommodation bookings at its adjacent holiday park.

Meanwhile the town’s newest attraction, Altitude44, a high-wire obstacle course, has put together a special programme for winter and is hoping to attract group bookings for Christmas parties when the festive season arrives.

“We have been delighted with the reaction to Altitude44 and the response has been great, with people loving the adventure,” managing director David Sneddon told local news outlet Lincolnshire Live.

“Now we are looking forward to inviting parties and groups in – for a Christmas or winter celebration or event with a difference.”

According to Steve Kirk, portfolio holder for coastal economy at East Lindsey District Council, the Lincolnshire coastline is worth visiting “whatever the weather, whatever the time of year”.

“The coast has something exciting to offer all year round,” he said.

“The Council, along with partners, has been working hard to encourage more people to visit particularly between October and March to both extend the traditional visitor season and create more all year employment in the visitor economy.

“This includes encouraging investment in attractions that are not weather dependant, supporting events outside the main season and raising the profile of the offer presented to visitors by the natural coast.”

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