UKinbound welcomes tourism Sector Deal

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The Prime Minister’s announcement of a first UK tourism sector deal has been met with praise by leading trade association UKinbound.


The new deal comes with the nation forecast to welcome an additional nine million visitors per year by 2025.

James Aitken, chair of leading trade association, UKinbound welcomed the news:

“We are really pleased that a Sector Deal has been secured with the Government and congratulate all those involved who have helped to drive this work forward.

“Tourism is a major contributor to the UK economy. But is made up primarily of small businesses and cuts across many different policy areas. 

“For the first time, we will have a national strategy that will help bring the sector together and collaborate on activities and initiatives.

“This will ultimately help visitors get to destinations quickly and easily, have a better experience in those destinations, improve productivity and efficiency and raise awareness about the fantastic employment opportunities the industry provides.”

The Tourism Sector Deal includes a commitment to build an additional 130,000 hotel rooms to cater for increased demand. There are also provisions for the implementation of a revolutionary Tourism Data Hub as to support this.

Business Secretary Greg Clark said: “Tourism is one of our most valuable industries. It plays a vital role in our economy

“As part of today’s ground-breaking Deal, new Tourism Zones will deliver a direct boost to holiday destinations across the country. Helping create new jobs as well as supporting improvements in transport connections.”

The industry employs nearly two million people across the country and generated £23bn in visitor spend last year.

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