Ahead of appearing at this week’s Park Avenue Open Day, RLMS managing director Tony Glanville highlights how cash box is built around the successful delivery of fun.
RLMS will once again be supporting the Park Avenue Open Day showing two of the industry’s most successful headline generating, cash box rich products. The Prismatic gaming terminal has sold in volume numbers with over 2,000 in the field following its launch at the beginning of 2019.
Drawing on exclusive content supplied by not one but five of the world’s most accomplished games development companies, the Prismatic is achieving cash box figures that in some cases are 40 percent above the national average and, in the process, helping to attract lapsed and new players. “The buzz surrounding the Prismatic has been borne out by its fantastic success on site” stated RLMS managing director, Tony Glanville. “The Prismatic is available in Cat C (Pub) as well as Cat C and B3 (AGC and Bingo) but the version visitors will be able to see at Park Avenue is the B3, three player with the Big Bonus Wheel – arguably the industry’s most impressive centre piece gambling product.” He added: “As a contemporary, digital terminal the Prismatic looks the part when it’s sited as a single game, but when used in conjunction with the Big Bonus Wheel it commands attention and brings players through the door. A number of high street AGC operators are using this format of what is a proven terminal to help win back former FOBT players. The beauty of the Prismatic range is there’s something for everyone and the modular system enables operators to add terminals to their offering.”
As well as marketing the industry’s most successful gambling product of the moment RLMS is also responsible for the Bulldog range which includes a pusher carrying the most popular arcade licence of all time. The Pac-Man four player pusher is winning plaudits wherever its sited with two coastal operators registering record breaking income weeks over Easter. “Two customers told us independently that they had their best ever pusher cash box operating the Pac-Man four player” confirmed Glanville. “One of the developments or trends that we’re experiencing is the desire among operators to have the ’best of the best’ and I think both the Prismatic and Pac-Man fit into that classification on the basis that they deliver the cash box” he stated. “When you look at design, the quality of the build, the appeal of the licence, the fact that it has an interactive feature and that players play for tickets redeemable against exciting prizes, the Pac-Man pusher ticks five extremely important boxes.
When players spend money on our games they do so in search of fun, enjoyment and value for money. Fun is the industry currency and I am delighted that the RLMS range of high cash box products embrace this philosophy which in turn explains their popularity with players the length and breadth of the country.”