Rise of retro appeal draws Bandai Namco into machine development

Bandai Namco Retro Video Cabinet Joystick Buttons
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Bandai Namco has announced the launch of a Pac Man Video Bingo machine, suggesting the heritage Japanese software developer could be looking to enter the casino gaming market.

 

The cabinet, a joint venture with Spanish developer Meetronia and UK-based firm Quixant, was launched alongside a new company division christened Bandai Namco Seven.

Responsible for the “development and sales of pachinko and pachislot machines” and “planning and operation of other new businesses” according to a company statement, the unit signals a newly gambling-centric focus.

Bandai Namco first entered the casino sphere in 2016, after partnering with Ainsworth Game Technology on the “game-like” aspects of the Australian manufacturer’s Pac Man product.

The evergreen Pac Man brand was also licensed by Gamblit Gaming in 2017, with the firm reporting the 21-39- year-old age group were the most avid players, something Bandai Namco is sure to bear when considering the casino potential of its larger brand stable.


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