Shazam – Just say the word for best-selling plush

Bandai Namco Shazam Plush
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Shazam has been released in UK cinemas to rave reviews meaning demand for BANDAI NAMCO Amusement Europe’s official branded plush products look set to skyrocket.


The weekend before last (5 April) saw the release of Shazam in UK cinemas, with the film representing the latest addition to the DC Comics phenomenon from Warner Brothers. Excitement has been building for the new movie, which stars Zachary Levi as Shazam. A funfair took place on London’s Southbank and ran for 3 days in March and BANDAI NAMCO Amusement Europe provided Shazam plush for prizes. Pictured, is star Zachary Levi with his character.

“The funfair alone resulted in over 2,000 social media posts with millions of views and the film is tipped to be huge in cinemas this weekend and into the Easter school holidays,” said Darrell Simmonds EMEA Sales Manager – Prize Division.

The joyful movie is hotly anticipated to continue the unsurpassed popularity of recent DC Comics releases. The story surrounds a fostered boy called Billy Batson, who, by speaking the magic word “SHAZAM” (acronym of six “immortal elders”: Solomon, Hercules, Atlas, Zeus, Achilles and Mercury), can transform himself into a costumed adult with the powers of superhuman strength, speed, flight and other abilities. This is the first film version since the 1941 serial Adventures of Captain Marvel (which was the character’s original name).

“DC Comics plush is very collectable and players will be looking out for this latest addition to the range. If you have stocked our retail-quality plush character s before, this is an essential purchase in preparation for the Easter holidays and beyond,” added Simmonds.

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