Gauselmann expands its UK holding with Project joining the global group

Gauselmann, expansion, UK, Project, gaming
Share this article

One of the UK’s most pioneering independent games developers has joined the big boys of global gaming. Project has signed up to the Gauselmann stable following its acquisition by Blueprint Gaming to create a formidable force in the marketplace.

Blueprint Gaming has an eye for quality with its games portfolio making significant headway in the UK market. But last week during ICE London, it was the content house of Project that caught its eye with an acqusition deal that took the industry by surprise.
Project, for more than thirty years, has earned its reputation as a market leading independent, with its innovative approach to gaming delivering over 50 titles to arcade operations including 7 Heaven, one of the best-selling machines of all-time, Jokers Wild, Mega Bars and Find the Lady Poker.
The Project skill-set will not be lost under Blueprint’s arm.The UK- based studio plans to diversify its content portfolio with the addition of Project’s titles, which will now be adapted for the iGaming sector.
Blueprint will also integrate Project content into its machine offering to bolster its land-based gambling services.
The deal will leave much unaltered operationally; the Project management team will continue to head up day-to-day activities at its London studio which will include Matt Cole remaining managing director of the business.
The design and development departments from both Project and Blueprint will work closely together to bring new gaming content to the market. And it’s a salivating prospect for the Gauselmann group. “Project has a strong reputation within the UK retail space and we’re thrilled to welcome them to the Blueprint Gaming family,” Gauselmann’s UK general manager, Sascha Blodau, said.
“The enlarged group will continue to be led by Matt Cole and we look forward to working closely with the whole Project team.”
Tony Boulton, managing director of Project, added: “I am excited about the next phase in Project’s development as a part of the Gauselmann Group.We have a great team of people and we will benefit from the scale, support and added distribution of the Gauselmann group. This opportunity will enable us to grow and to introduce our proven games to an online audience. Our aftersales support will remain in place to service the large number of games we currently have in the market and we thank all our customers who have supported us over many years.”
Boulton will continue in the operation, which will be well received across the board. His influence will be a strong asset with the company claiming a number of firsts in its time – not least its landmark success in delivering poker to the British AGC market as a core earning product.

Share this article