ICE delivers on all fronts for Storm

ICE, Storm, gaming technology, marketing
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Coinslot:Which products will you be highlighting on your stand at ICE 2019?

Steve Murray:“Storm Gaming Technology will present the ICE audience with its three benchmark gaming terminals: Neon, GT6000 and Colossus.With its 22-inch screens,Neon paves the way in cost-effective, twin-screen gaming terminals.GT6000 offers greater content real estate and player engagement with its 24-inch twin-screen offering. And finally, Colossus, with its significantly heightened presence and polished fascia represents quintessential aesthetics for adult gaming (AGC) and bingo locations.”

CS: What will be some of the key focuses for your company at the show?

SM:“Central to our content development strategy is the new Vegas 20/20 Games Menu, with its industry-first fully switchable Cat C to B4 content. These are not simply switchable stakes and prizes, with Vegas 20/20,everything switches – stake,prize, RTP, game mechanic,game maths and game profile.The B3 £500 jackpot package, simply named Vegas 20/20 £500, delivers dedicated Cat B3 content for bingo and AGCs. Finally, another ‘first’ sees integration of Megaways into our new games with Magic Merlin and Bar-X being the first to incorporate Megaways proven winline formulae.”

CS: Which jurisdictions offer the greatest potential for market growth for your company at the moment?

SM:“The UK market remains our core focus for land-based hardware and software sales. With grow- ing interest and activity,we have now expanded our reach in to mainland Europe,the Africas, Asia and most recently, the United States. Our igaming content strategy has resulted in increased placements for our growing games library and notable successes with games such as Dancing on Ice, Captain Cashfall and Thunderbirds, with further exciting releases due imminently.”

CS:What have been some of your highlights in the past 12 months?

SM:“The board of directors of Storm was bolstered back in July with the appointment of Darren Breese,founder and former managing director of Blueprint. Darren has also made a significant investment, becoming a shareholder in the business. More recently, Tony Eyre, formerly of Games Warehouse and Connected Entertainment, joined Darren, Richard Sheldon and myself to create the most experienced game development and senior management team in the sector. Alongside this, we have seen the relocation to Wolverhampton University Science Park, an acknowledged hub for cutting edge technology and creativity, and substantial inward investment for new technology, systems, platforms and enriched content delivery, with the intention of securing robust product placement across all target markets through the coming year.


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