Bulldog stands firm as branded redemption leader

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With the growth of redemption gaming the hot topic of EAG, Bulldog Games set itself ahead of the trend, showcasing a high-quality range of pushers backed by top level branding and license endorsements.

Any visitor to EAG 2019 will attest to the fact that redemption was a key focus for exhibiters, a trend which manufacturer Bulldog Games took to the next level,with a range of exclusively branded and licensed products.
Alongside its in-house developed 3001 Pusher, an eight-player centrepiece incorporating four change machines,the Novomatic-Group company gave pride of place to one of gaming’s most recognisable characters.
“The standout piece we’ve got is Pac-Man,our new licensed brand from Bandai Namco. It’s a four player with a standard top box,and a special edition eight player,with dot matrix top box and illuminated front doors,”explained an enthused Peter Collinge, MD.
“It’s the most played game in the last forty years of gaming,and the movement on the dot matrix is eye-catching the instant you walk in the arcade,similarly with the flashing front doors.”
As well as a the newly-released Pac-Man product,Bulldog also returned a range of branded pushers that have proved continually successful since their launch in 2018,with an emphasis on quality and customer satisfaction.
“Our Monopoly brand and Deal or No Deal brand pushers which we introduced last year are still very much available this year,in eight player, six player, and four player.“As we see redemption growing even further,one thing we’re focusing on is the retail side of redemption.These pushers have all got exclusive merchandise, everything is branded and it really does make a difference.
“We’ll give operators a starter pack,and they can top up with quality merchandise – the detail’s in the retail.”
Though visitors to EAG may have intended to do some sight- seeing alongside the exhibition, Bulldog’s stand also showed itself to be the only place to hear Big Ben’s famous chimes,courtesy of its four-player in-house developed pusher modelled on the landmark clocktower.
“We launched that in prototype version this time last year,we’ve had it on site test throughout 2018 in a lot of high profile locations, namely County Hall.”
“We’ve had a lot of interest from the UK market, and already moved quite a number.But also,it has worldwide appeal,whether you’re in the Middle East,Dubai, anywhere – everybody knows Big Ben.”
As well as gaming machines, Bulldog also presented its developments in arcade display products, including an update to the 43-inch side screen,launched at EAG 2018.
“A lot of operators required a larger product within their arcade which was more visual,and part of our ethos is to listen to people, so we’ve introduced the 65-inch version.”

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