SG Gaming has secured another account on the UK high street by extending its partnership with independent bookmaker JenningsBet for a further two years.
As part of the deal, SG Gaming will keep supplying its popular slot content to JenningsBet’s 95 UK shops, and in turn the operator will continue operating the manufacturer’s Infinity terminal, with select venues benefiting from SG Gaming’s premium gaming product; Equinox.
“This agreement with JenningsBet is hugely positive for both businesses. We are proud we are able to further our partnership and help support their retail business by continuing to supply our leading content and products across their entire estate,” said Simon Johnson, group commercial director of SG Gaming UK. “Throughout 2019 and beyond,we will continue to work in partnership with our customers, innovating our content offering and supporting and developing our product as the retail environment changes.”