The fundraising efforts of Majestic Bingo customers in the last four years have generated a record-breaking amount for Variety, the Children’s Charity.
Those involved with the numerous undertakings abseiled, skydived and raced to raise a total of £132,063 over the course of the period. This has meant that the average sum of money raised per club per year has been more than £2,000 – the highest of any bingo organisation supporting the charity.
Mark Jepp, managing director of Majestic Bingo, said: “It’s all down to our dedicated clubs and their generous customers, we can’t thank them enough.
“We’re proud to have pulled off some very unique events which not only motivates the staff to get involved, it keeps our customers engaged. Clubs really got behind the Moon and Back event to help bring the concept to life.”
In recognition of these efforts, representatives from Majestic Bingo attended a parliamentary reception on 20 November where they were joined by other bingo operators, customers and Variety ambassadors to celebrate the industry’s collective achievements.
Notably in June Majestic joined the Bingo Association to present a Sunshine Bus to Sandside Lodge School in Ulverston – something made possible by the combined fundraising efforts of clubs across the country. The special needs school caters for two to 19 year olds with ASD, severe learning difficulties and a range of other conditions.
The Bingo Association, which represents 99 percent of all UK retail bingo clubs – including Majestic – selected Variety as their nominated charity in 2015.
Miles Baron, CEO of the Bingo Association said: “Majestic Bingo are not only brilliant supporters of Variety, but are fantastic ambassadors for the UK bingo industry. Their incredible fundraising efforts are testimony to the fact Majestic Bingo believes strongly that playing bingo is a social activity with the local community at its heart.”
Frances Lang, Variety’s chief executive, added: “It’s wonderful to see such imaginative and enthusiastic support for Variety. The legacy of this partnership will be felt for many years to come by children and their families.”