Secretary of state for tourism Jeremy Wright has called on the tourism industry to respond with a “renewed commitment” to establish a world-leading market.
Speaking to the Tourism Industry Council Wright said: “Every time a leisure or business traveller chooses to visit, it brings investment in our economy and supports jobs across the country, but we are in a competitive global market and we need to be ambitious to maintain the fantastic growth we have seen in recent years.”
It is believed that the government will agree on an industrial strategy for the sector, as long as operators agree to deliver on four key requirements. Wright urged those in the industry to look into increasing accommodation capacity, making hospitality a career for life, establishing the UK market the most accessible in the world and continuing to identify growth opportunities in new and emerging regions.
“I want to make sure that we continue to attract visitors to all parts of the UK throughout the year, who are welcomed by a highly-trained and highly-motivated workforce. A Sector Deal is a way to deliver this, and the industry have put forward some strong ideas to government.
“We are ready to formally negotiate on a deal which can boost productivity in this crucial
sector. I want to achieve the best deal possible for tourism and know that the industry will respond with renewed energy to achieve this,” he said.
The sector deal proposal was originally submitted by Steve Ridgway, chair of the British Tourist Authority who said: “Securing this deal will be a game-changer for the industry, spelling a step-change in how we underpin the success of tourism for a generation.”