ICE London organisers, Clarion Gaming, has confirmed the 2019 edition will be the biggest on record,with net floor space growing five percent on last year,rising to 45,500sqm.
“It’s important to stress this isn’t a one-off increase in demand for space, but part of a trend which stretches back to 2012, when the show floor comprised 22,500sqm,”said Clarion Gaming MD Kate Chambers.
“Since then, ICE London has grown year-on-year and is now more than twice its 2012 size, a remarkable feat when you consider the level of merger and acquisition activity that’s taken place in the industry over that period.
“In 2018, ICE London attracted 33,536 visitors from 153 nations and it’s clear that no other gaming event can deliver this volume or spread of international business opportunities,” she added.
Despite this growth, Chambers was keen to underline the importance of following a managed growth strategy.
“The relocation to ExCeL London gave us the opportunity to provide exhibitors with the stand options that simply weren’t possible at Earls Court,”she explained.
“Following that, we have been careful not to follow an aggressive growth strategy. Instead,we have worked hard to marry the growth of the show floor with a growth in visitor numbers and I’m pleased to say that, in 2018,we were successful in growing the average number of visitors per stand by 17 percent and the average number per square metre by 12 percent.”