Reel of Fortune makes it four approvals in a row for Bell-Fruit

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The creative team at Bell-Fruit, led by Alastair Harris, has added another string to its bow with confirmation that Reel of Fortune has become its fourth consecutive hi-tech analogue AWP to be approved by a retailer.

The game, which has been approved by CLMS, follows the successful launch of Chase The Rainbow,Big Bank Theory, and Robin Hood Prince of Thieve all of which have hit the market in the second half of 2018.

Ian Shreeve, sales and marketing director for Bell-Fruit, believes the latest approval is a testament to both the strength of analogue and the approach of the creative team in place at Bell-Fruit. He stated:“I’ve been involved in the sales and marketing of digital gaming product for longer than I care to remember but the simple fact is that analogue hi-tech gaming remains very relevant to large sections of the player base.

“The run of approvals secured by Bell- Fruit is of course, really positive and I am particularly pleased with Reel of Fortune which the team has revisited after it was first launched at the beginning of the year. I think the experience of Reel of Fortune demonstrates the problem solving skills that we have in the team in terms of the ability to address issues and the importance of detail when it comes to game design and under- standing the needs of the player base. This quartet of games should most certainly be on the radar of operators and retailers wanting the very best product sited and earning income over the important Christmas
period.”


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