Project has received what it is describing asa ‘substantial order’ for its specialist poker themed games comprising Red Hot Poker, Jacks or Better and the Cat C lite,Hi Lo Poker.
Confirming the order, Praesepe’s head of gaming machines,Nigel Davis,said: “We have a long and successful history of working with Project, one of the industry’s leading independent machine innovators.Project was the first to fully under- stand poker and over the last decade has mastered the art of translating the dynamics of the game into an array of stylish B4,Cat C and Cat C lite machines.
“We’ve found that poker attracts a different segment of the player base into our venues.They don’t perceive themselves as being slots players but poker players, which means that as an operator we are not simply cannibalising spend from one machine to another.
“Attracting new income is the lifeblood of any business and poker themed games bring new customers into our venues. I am confident the Project pokers that we have ordered will further enhance the fantastic Cashino customer experience.”
Reflecting on what was a highly successful debut appearance at ACOS,Project managing directorTony Boul- ton stated:“The show was very good for us and of course we are delighted at the faith shown by Praesepe in our products.We have spent a lot of time understanding the psyche of the poker player and working hard to deliver new and enhanced experiences for poker aficionados.
We are offering Cat C Lite poker as a small stake option, Cat C as mid range and Poker King as a higher end option. These price points are not only aimed at different poker sub-groups but they are also relevant for players who may wish to trade up or down depending on their level of discretionary spend.
In the ten years plus that we’ve been designing poker themed games we’ve seen the genre become something of a staple in both AGC and bingo. Poker doesn’t go out of fashion, it works across machine categories and it can be deployed either as a stand alone machine or, as we’ve demonstrated in 5 Star Games, as part of a mixed game style compendium. Key to its success and its longevity is the fact that it generates differentiated income courtesy of its distinct player base.”