Astra embrace opportunity to listen

Astra interview
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COS has provided Astra Games with a springboard to finish 2018 on a high and approach the challenges of 2019 head on, according to sales and marketing director, Ian Shreeve.

Reflecting on the various aspects of the show from an Astra perspective, he said: “I have been in the role at Astra for little more than a month so ACOS was a great opportunity to welcome customers to the stand and listen to what they had to say about the industry, their particular sector and of course their views of Astra, so in that respect it was great timing.”

The size of the exhibition also assisted the listening process. “There’s more demands on time for both exhibitors and visitors attending bigger exhibitions so the opportunity to sit down with customers and talk about the business was time very well spent” he said.

“I think there are a lot of positives in terms of what Astra has achieved but there’s also lots more that can be done as we move forward with the business starting with EAG in January. When I was appointed in September I said how important it is to listen to customers and ask them what they want from a product and then do your very best to deliver it. I stand by that philosophy, which has worked successfully for many leading brands, not least Bulldog Games, our redemption brand that was created following many hundreds of hours speaking with and most importantly listening to the opinions of coastal operators. Bulldog has had a major impact on the redemption sector and is a great example of how working with the market and with your customers can boost cash box and achieve sales.”

“It’s essential to be close to the market and I look forward to showing our plans for 2019 when the industry next meets at EAG.”

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