Blackpool Pleasure Beach is seeking new applicants for ‘Junior Board of Directors’ who will offer a younger perspective on the running of the amusement park.
Successful applicants will be tasked with assisting with the development of new merchandise, marketing of the park and customer engagement strategies.
Pleasure Beach management are looking for new board members to join the existing team, aged between 11 and 15 years old.
While the idea may seem like a novelty, the junior board has already assisted in helping the amusement park make business decisions more inclined to cater for its family customer base.
In 2018, the junior board played a key role in choosing the merchandise for Blackpool Pleasure Beach’s new £16.25m ICON rollercoaster, and in developing its marketing strategy.
Managing director of Blackpool Pleasure Beach Amanda Thompson OBE said: “This is such an exciting opportunity for youngsters from across the UK, providing them with fun, thrilling and completely unique work experience.
“In the past, our junior directors have helped with some major decisions, even aiding in the creative thinking ahead of the launch of our new £16.25 million rollercoaster, ICON.”
Applications close on October 12, when they will be reviewed by a tough recruitment panel including Thompson herself.
Successful candidates will be selected to go through to the next round later this month, with shortlisted applicants invited to attend an open day at the amusement park.
Here they will be put through a rigorous selection process with a series of real business challenges and activities.
A spokesman added: “The role is of significant importance to Blackpool Pleasure Beach, with the Junior Board of Directors providing a much-valued, perspective on the park; essential when developing strategies with families in mind.
“It also serves to provide a valuable opportunity to children, providing them with a first taste of professional life and helping them develop essential skills for the future.”