£15m indoor mini golf concept has been unveiled to the public in London’s Westfield shopping centre.
Puttshack has been co-created by the teams behind Top-golf and social ping pong venue, Bounce, and is the latest in a line of games to be reimagined as an adult entertainment activity.
Adam Breeden, founder and CEO of Bounce, said: “It has been our ambition to create the best mini golf experience in the world and we believe Puttshack delivers just that. Our world first Trackaball technology has enabled us to take mini golf and transform it into something completely revolutionary.
“In addition to this awesome tech, we have fused a best in class food and beverage offer with stunning design to create the most immersive social entertainment experience yet.”
The site will feature four courses of nine holes inspired by classic arcade and fairground machines and games. These include one hole presented as a giant pinball machine and another evoking the classic catch-a-duck attraction.
Myf Ryan, CMO Europe and global director of brand and strategic marketing, Westfield Europe, added: “We are thrilled to welcome Puttshack to the Westfield London expansion and proud to host another world-first at Europe’s largest shopping centre.
“Our customers want to enjoy leisure and dining options when they are at our centre, as well as our extensive retail offer, and we’re sure this innovative new mini golf experience will be very popular.”