It has been confirmed that Playtech will be the lead omnichannel systems provider for Gala Leisure as the operator makes its multi-million pound transition to the Buzz Bingo brand.
The technology group has already started the initial rollout of its Playtech ONE system across Buzz Bingo properties as it moves to create unity between its online and land-based verticals.
Chris Matthews, CEO, Gala Leisure, said: “We have exciting plans for the future under our new name, Buzz Bingo. As the market leader in the UK for retail, our customers have been asking us to allow them to play online as well. Our decision to partner with market leader Playtech is based on delivering an exciting, transformational proposition for our customers.”