Gala Leisure, owners of the UK’s biggest chain of bingo clubs, which currently trade under the licensed name, Gala Bingo, has relaunched as Buzz Bingo. The re-launch comes with a surge of investment, rolling out in five clubs initially, with investment to all clubs following in the months after.
The team at Buzz Bingo, lead by Chris Matthews, CEO, and backed by Caledonia Investments, hope the re-launch will re-energise local communities and reignite the allure of bingo and the ‘buzz’ of playing, as well as attract new audiences into bingo halls across the UK.
CEO Chris Matthews said: “Our unique relationship with customers will always be considered at the core of our offer. There is a sense of nostalgia for a game of bingo and a sense of fun and community spirit that goes hand in hand.
“When I joined this company, I was struck by the special relationships that our customers and teams have. I’ve never experienced anything like it in my career. It’s that feeling we want to bring to a wider audience through the launch of Buzz Bingo.”
The leadership team – who have also recently appointed John Kelly OBE as their new non-executive Chairman – are also keen to show that new audiences are already attending their bingo halls in great numbers. Recent figures show that young people are spending less time on social media sites such as Facebook and more time looking for shared experiences. Despite this behavioural shift, figures indicate a surge in the number of bingo related hashtags used on social media site Instagram, which demonstrates that Bingo does have a genuine appeal to the younger generation who are keen to promote their experience. The company now want to build on that and position Buzz Bingo as a place where everybody can come together for enjoyment. Buzz Bingo promises to provide cross-generational fun for all and opportunities for players, from all backgrounds to enjoy the special, social aspect that real bingo brings.
The company decided on the new name after speaking to customers and colleagues, where it became quickly obvious that Buzz was the perfect choice. ‘Buzz’ was the one word that customers regularly used to describe their bingo experience, but it was also a word that resonated with the club teams, summing up their personality and the company’s true DNA. Outside of the focus on the re-brand of the clubs, Buzz Bingo has ambitious plans to take the fun game of bingo to a wider audience, where customers can play together, anywhere.
“Our customers really enjoy their time with us and there is nowhere else you can go, to enjoy the combination of meeting up with friends, old and new, having a laugh with some good food and drink, all with the excitement and sense of anticipation that the game of bingo brings too – all for under £20!
“Keeping this spirit of community, our customers love, is very important to us as we expand in the future, into the online space and attract a new generation of players.”
Falkirk, Clacton-On-Sea and Enfield Buzz Bingo clubs are open from today.