Pushers hold a special place in the hearts of many, with families passing down memories of 2p triumphs from generation to generation in family-run FECs such as Shaws Premier Amusements.
Perhaps the fan-favourite machine-type in FECs across the country, pushers are performing very well this season for operator Tyler Shaw at Shaws Premier Amusements – or the ‘Pusher Palace’, as the locals call it.
Owned by the Shaw family since 1984, the 70’s style arcade sits among healthy competition on Prince Street in Bridlington, where amusements businesses have been the mainstay through both the good economic times and the bad. ‘Pusher Palace’, however,was the first of them all, serving as a music hall in the 1800’s before being converted into an FEC in the 1920’s.
Over these decades, the pusher has been one of the industry’s most loyal products, especially at the ‘Pusher Palace’, where operator Tyler Shaw makes the most out of her plethora of pushers by getting the swag and environment spot-on.
“We’ve got a large variety of pushers in our arcade, we always stock them up very nicely and they are always immaculate, so we’re really on the ball with them. Pushers are definitely our strongest point,” she continued. “We’re more of a family amusement arcade, rather than one that focuses on the over 18 area. When the weather’s right our pushers do very well, and a lot of people like to visit our arcade because it’s a real, old fashioned property – I think it’s a bit of a step back through time for them.”
From its quirky 70’s frontage outside, to its sleek wooden finish inside, the Shaw’s family-run FEC is certainly a blast from the past – and a very welcome one for its visitors, both young and old.
“If our pushers were set-up in a more modern environment, I definitely feel they wouldn’t be doing as well as having a venue that is quite nostalgic,” Shaw explained.
“We often have three generations of families coming in together,and I think it’s appealing to the older generation that they can remember visiting the arcade with their mum and dad – it’s quite a reassuring feeling for them going back to something they loved growing up.”
With such a cross-generational spread of customers to keep entertained, Shaw ensures she has a good mix of pushers both old and new. While grandpa plays on Old Mcdonald or Jazz, mum can play on Coronation Street, and dad can play on Hippodrome or Clown Around. Meanwhile, the kids are entertained – both by the same pushers their older family members are playing – but also by Shaw’s fresh investments, such as Justice League. Hopefully, in many years to come, such kids will be able to visit ‘Pusher Palace’ with their children – and explain how Justice League was all the rage “back in my day”.