UDC: Going the extra mile

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Coinslot spoke to Mark Horwood, UDC managing director, about the success of the Park Avenue Open Day.

Coinslot: How did ParkAvenue go overall for UDC?

Mark Horwood: “We were very happy with how smoothly the day went this year, due to copious planning and preparation. So many people complimented us on the how nice the games, the offices and the building looked this year. We like to go the extra mile for Open Day as we’re welcoming so many friends and customers in the doors.

“It’s nice to be able to sit down, spread out, take stock and be able to talk. We want to give customers the VIP treatment on the day.”

CS: Which of your machines on offer are most popular at the moment?

MH: “Quite a few of our current range of games are doing really well and have sold out with more machines on the way to meet demand. The redemption shooting games such as Age of Dinosaur and the water shooting Zombie Outbreak have done really well. Plus, the giant four player Mars Sortie shooting booth with redemption tickets and a prize showcase.”

CS: Is there a notable trend there in terms of which style or category of machine operators are interested in?

MH: “The water-gun Zombie Outbreak is doing phenomenally this year. Skill and redemption games continue to grow in popularity. The concept has been embraced by players and operators and will be around for many years to come.”

CS: Did you take any orders you can speak about?

MH: “I wouldn’t want to divulge any customers details without their consent, the GDPR is on all our minds! Whilst Open Day isn’t all about making sales – it’s a great industry social occasion for networking and ‘flag waving’ (we bought new flags for the event!) we made more than enough sales to justify the day. We even had some customers fly in from overseas just to see machines and place an order on the day, which was nice.”

CS: Were there any main talking points you noted at the event?

MH: “Due to the make up our product range, the impact of the Triennial Review was minimal. The biggest talking point was from customers wanting to know if they can get their orders delivered as soon as possible so they don’t miss out on any business. The warm weather has ensured large turn-out of customers at coastal resorts and our games are in demand.”

CS: Are there any big plans for the company in the next 12 months that might influence the products on offer at next year’s event?

MH: “UDC debuted new machines at Park Avenue Open Day including the ‘Gold Rush’ redemption game and ‘Swing And Smash’, an SWP game, both by Komuse, which we will be testing for the UK market this summer and autumn to be introduced in 2019. We also showed a new sit-down construction style machine from Ritter called ‘Candy Grapple’ where young children use the controls grab balls and drop them into a chute to score points.

“We always have an eye on the future. A large UDC contingent are flying half way around the world during June to source even more new games. We already have several new products in the pipeline from existing suppliers and some new ones on the horizon.”

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